Hey from 2023! I am unable to imagine 2022 is already over; it certain did appear to zip by fairly rapidly, did not it? If you would like the total yr’s rundown, take a look at my 2022 in review post. In any other case, this is a glance again on the final two months of the yr.
I did not journey a lot in any respect on the finish of the yr, opting to stay near house for the vacations to do all of the Christmassy issues in Cleveland, and to hang around with household and mates. (My household and Elliot’s household had our first joint holidays in years!)
I did leap on a airplane on December twenty eighth, although, which you will learn extra about under.
November and December: The months in journey
- International locations visited: 1 – USA
- States visited: 1 – Washington state
- Flight taken (incl. connections): 2
- Days spent on the highway: 4
Re-exploring Seattle – Seattle has at all times been certainly one of my favourite cities within the US since my first go to there greater than a decade in the past. I hadn’t been in additional than 5 years, although, however was delighted to search out that I nonetheless actually love town. Because it was my journey buddy’s first time in Seattle, we did all of the touristy issues we may in a single short-on-daylight day: consuming/purchasing at Pike Place Market, using the monorail, visiting the Chihuly glass museum, and going up the Area Needle.
Olympic Nationwide Park and Cape Flattery – From Seattle, we rented a automotive and headed west. We made just a few stops inside Olympic Nationwide Park (together with on the lovely Lake Crescent), and went all the best way out to Cape Flattery, essentially the most northwestern level within the contiguous US. We had wonderful climate, and the views had been gorgeous. We spent New Yr’s Day in a distinct a part of the nationwide park – however I am going to save that for the following round-up!
Fortunately I didn’t ebook any of my flights on Southwest, and subsequently have no lowlights to report about my post-Christmas journey! (Issues truly went actually easily.)
I am positively grateful that our households all stayed wholesome by means of the vacation season. It meant we had been in a position to have a good time all collectively as soon as extra! I additionally had enjoyable taking pictures some Christmas portraits for my sister’s rising household. Photographing a toddler is a visit, however a minimum of we received just a few good pictures ultimately.
November and December on the weblog(s)
November and the primary 25 days of December are at all times tough on journey blogs. Individuals are planning for the vacations, buying presents, and – in 2022 particularly – worrying about end-of-year funds.
This yr was significantly dangerous on my fundamental web site, however the after-Christmas site visitors bump occurred like standard, with a noticeable uptick in individuals looking for journey concepts once more beginning on December twenty sixth (it at all times amazes me how rapidly that change flips, but it surely at all times does!).
I truly managed to put in writing, publish, and replace a superb quantity of content material within the final two months, and am hoping I can proceed this momentum into the brand new yr and claw a few of that misplaced site visitors again!
A Harmful Enterprise site visitors: 117,453 distinctive guests and 159,639 pageviews in November, and 127,954 distinctive guests and 178,326 pageviews in December
Hottest put up: At the Edge of the World: A Floe Edge Safari on Baffin Island – This put up may be very completely different to the content material I normally publish today. It would not embody very many suggestions in any respect, however slightly is a set of photographs and tales from my favourite, most memorable journey in 2022.
Different posts revealed:
Posts that I up to date/refreshed:
On my Cleveland area of interest web site, however, the top of the yr is the BEST time for me traffic-wise, since individuals right here love the vacations! Visitors rose steadily by means of the top of the yr, and whereas I did not fairly hit 100K guests, I did nonetheless have an important year-end on this web site.
Cleveland Traveler site visitors: 85,210 distinctive guests and 114,646 pageviews in November; and 90,518 distinctive guests and 131,710 pageviews in December
If you wish to see what I have been as much as on Cleveland Traveler currently, visit the site here.
November and December on social media
On my @dangerousbiz accounts, I largely shared Eire/Northern Eire content material up till the vacations, after which took a little bit of a break (excluding posting my year-in-review Reel). On @clevelandtraveler, it was all vacation content material on a regular basis till Christmas hit, after which I additionally took a bit break.
Hottest put up on Instagram (@dangerousbiz): These photographs from the Darkish Hedges had been the most well-liked, and there was some good dialogue within the feedback about whether or not individuals thought it was value visiting or not.
Hottest put up on Instagram (@clevelandtraveler): On this account, my Reel a few native Christmas attraction known as Fort Noel was positively the favourite!
November and December enterprise replace
Keep in mind, I report my earnings after they hit my checking account, which means these promoting earnings are from August and September, and the affiliate earnings are largely from October/November journey.
Advert charges had been down fairly a bit within the second half of 2022 in comparison with 2021, however I made up for it with affiliate gross sales and getting paid from some journey campaigns earlier within the fall.
A Harmful Enterprise November earnings report:
- Promoting: $8,686.61
- Associates: $5,801.07
- Course/product gross sales: $167.88
- Journey campaigns: $7000
- Different: $204.38
A Harmful Enterprise December earnings report:
- Promoting: $7,607.95
- Associates: $5,289.18
- Course/product gross sales: $244.88
- Different: $1,281.25
(Observe that that is my earnings earlier than deductions/bills and taxes.)
On Cleveland Traveler, issues have remained fairly regular, and my subsequent earnings report will see an enormous leap in advert earnings due to all of the pre-holiday site visitors!
Cleveland Traveler November earnings report:
- Promoting: $2,410.04
- Social media: $218.43
- Different: $69.77
Cleveland Traveler December earnings report:
- Promoting: $2,304
- Product gross sales: $75.19
(Observe: A Harmful Enterprise was began in 2010, and has been monetized for greater than 10 years; Cleveland Traveler was began in 2019, and has been monetized for 3 years.)
Cleveland Traveler progress – That is actually extra of a yearly excessive slightly than one from the final two months of the yr, however I am tremendous proud at how I’ve grown Cleveland Traveler this yr! Visitors was extra regular than in earlier years, and my earnings stored rising. It has been nice to have this secondary web site with site visitors and earnings patterns that differ from my fundamental web site. A very good/dangerous month on one web site is not essentially mirrored on the opposite, which is reassuring.
Visitors/advert earnings loss – I believe the largest bummer ultimately of the yr was seeing my site visitors proceed to drop AND advert charges by no means attain the highs I used to be anticipating. (Advert charges for me had been down greater than 25% in December 2022 in comparison with 2021.) Larger advert charges on the finish of the yr can usually even out the site visitors downturn a whole lot of journey websites see, but it surely did not actually occur this yr.
It is not one thing I can management, after all, and I nonetheless had a very good yr general (not fairly pretty much as good as 2021, however I am satisfied 2021 was a fluke!), but it surely was nonetheless a slight downer to finish the yr on.
Upcoming this winter
Not less than I’ve some journey to sit up for!
January: Again to Scottsdale – I’ve visited Scottsdale a few occasions now, and have talked the Arizona metropolis up a lot that Elliot actually desires to go! So we’ll be heading again for about 4 days in mid-January to take a look at some new spots and do a number of enjoyable outside issues.
January: NYC – I will be making my annual fast journey to New York Metropolis for the IMM journey media networking occasion. It is at all times a whirlwind couple of days, but it surely’s among the finest occasions to meet up with journey mates and attempt to make some new enterprise connections.
February/March: Morocco and Portugal – After the Most Aggravating Week of My Life in March 2020 through which I needed to resolve to not go by myself reader tour to Morocco (which was then subsequently canceled anyway), I wasn’t certain when/if I would return to Morocco. However then my good friend Ashley (who was imagined to go on that ill-fated 2020 tour) talked about that she wished to lastly tick Morocco off her record in 2023, and I provided to go along with her. We have booked a tour with Intrepid Journey, and afterwards I believe I am going to re-visit some locations in Portugal, too.
Since my weblog content material is commonly delayed, you’ll want to follow along on Instagram if you wish to see any of those journeys in real-time!